BEFFTA finally takes the awards to different cities in the UK as Birmingham becomes the first host BEFFTA outside London. There is a huge excitement among industry personalities in entertainment, film, fashion, television, arts and sports who are pleased to see the prestigious award body hold it’s first awards gala in a top Birmingham city hotel today.

One of Birmingham’s leading promoter and artiste said, “it’s about time BEFFTA launched in Birmingham, we are honoured!”

BEFFTA Birmingham nominee Natalie Maragh lamented on receiving her nomination, “thank you so much, I’m overwhelmed.”

The award ceremony which is fully funded by philanthropist Dr Pauline Long is celebrating the 10th BEFFTA awards event in 10 cities. The celebration dubbed as #Beffta10years10Cities will see cities such as Glasgow, Cardiff, Manchester and Bristol host BEFFTA.  BEFFTA USA took place in Atlanta a few years ago which saw many personalities being honoured. The award ceremony is also tipped to launch in Canada, Toronto soon. Other cities launching BEFFTA will be announced shortly.

BEFFTA awards is the biggest and most prestigious award ceremony that celebrates the achievements of personalities globally in Africa, Caribbean and Asian personalities in UK, Africa, Asia, Australia, Europe, Canada, Caribbean and USA in entertainment, film, fashion, television, arts, philanthropy, sports, leadership and entrepreneurship. BEFFTA prides itself in honouring under one roof both high profile personalities and hardworking grassroots personalities who are often overlooked.

Previous recipients of BEFFTA special honorary awards include the legendary broadcaster Sir Trevor McDonald OBE, entertainment legend Sir Lenny Henry CBE, Nollywood’s legend Omotola Jelade Ekeinde, Hollywood legend Tyler Perry, UK top political figure Diane Abbott, humanitarian Lord John Bird, former president of The Maldives Mohamed Nasheed, Rt. Hon. Prime Minster of Kenya Raila Odinga, former Deputy Secretary General of Commonwealth Mmasekgoa Masire-Mwamba, UK’s top community leader Dr Dayo Olomu and many others

BEFFTA founder and President Dr Pauline Long said, “BEFFTA has honoured thousands of great personalities in 10 years, it has changed lives, it has supported many good causes so this year as we celebrate our hard work as an awards body we are launching BEFFTA in 10 cities all over the world. It’s an incredibly busy time for us however we are fully committed to touching lives, serving humanity and celebrating excellence.”

This year London hosted BEFFTA Legends Awards and BEFFTA People’s Choice Awards. As BEFFTA is a huge supporter of charities, this year the awards supported HIV/AIDS and Leukeamia causes. The awards supported and highlighted great work done by two incredible charities Terrence Higgins Trust and Kevin Kararwa Leukaemia Trust with a £1000 donation.