BEFFTA  AwardsBlack Entertainment Film Fashion Television and Arts

Please watch the clip as BEFFTA Founder Pauline Long talks about why she established BEFFTA and the future of BEFFTA:

BEFFTA Awards is a distinctly special awards ceremony honouring the best showbiz and entertainment personalities in the black and ethnic communities in the UK, USA, Africa, Caribbean, Canada and globally. BEFFTA Awards is the first of its kind rewarding under one roof outstanding achievements and contributions from Africans, Caribbeans and Asians in entertainment, film, fashion, television and arts. This international prestigious ceremony celebrates an all round accomplishments of a hard working community within entertainment and showbiz especially the unknown talent that need exposure. The awards ceremony founded by Pauline Long also aims to inspire black and ethnic personalities worldwide to achieve at the highest levels. It provides a networking platform for industry personalities.

Pauline Long was inspired to start BEFFTA awards after organising Mr and Miss East Africa UK for many years, a community project that is a voice for East African street children that she self-funded with very little resources. She however worked with so many talented people in entertainment, film, fashion television and arts who were not being celebrated despite their contributions towards the respective industries. She established BEFFTA to encourage these individuals to carry on with their industries despite challenges

The global brand BEFFTA which includes BEFFTA awards and BEFFTA TV show is owned by East End Studios Limited.
General queries about the brand BEFFTA contact:
BEFFTA USA website:

BEFFTA Awards main website :

BEFFTA Awards in press:

BEFFTA Awards in press:

BEFFTA Awards is exclusively an East End Film and Media event awarding the following categories listed below:

  • Music
  • Dance
  • Comedy
  • Radio
  • Television
  • Film
  • Models
  • DJs
  • Event Promoters
  • Fashion Designers
  • Beauty Pageants
  • Hair Stylists
  • Make- UP Artists
  • Art
  • Photographers