Irene Sinclair - BEFFTA Lifetime Achievement Award

Irene Sinclair - BEFFTA Lifetime Achievement Award

BEFFTA Awards is pleased to honour a truly inspirational woman, Dove model Irene Sinclair with a special honorary award THE BEFFTA LIFETIME ACHIEVEMENT AWARD at the 7th annual BEFFTA UK awards. The 107 year old great grandmother posed in billboards stating if she is ‘wrinkled’ or ‘wonderful’ in Dove adverts that are part of a mission to widen the definition of beauty.  Irene became the subject of magazine and newspaper articles throughout the world, she was featured on a 30-metre-high adverts in Time square, Wall Street and on external wall of Milan Cathedral. That campaign generated acres of publicity and increased sales of Dove products by 700. Irene Sinclair, a woman of integrity and strong conviction has been a positive role model to many women. These days she spends her time and words of wisdom inspiring younger women to become their best.

The prestigious BEFFTA (Black Entertainment Film Fashion Television, Arts and Sports) awards is on 30th and 31st October at Central Hall Westminster. Stars from US, Africa, Canada, UK the Caribbean and the rest of Europe are expected to turn up in large numbers. BEFFTA awards honours and celebrates global talented personalities in entertainment, film, fashion, television, arts and sports.